Monday, 10 December 2012
Film Magazine Overview
Each of the eight film magazines I have chosen to analyse belong to EMPIRE, Total Film, and Fangoria. Each is promoting a film from the horror genre or a theme with dark themes occurring within it
Each of the eight film magazines has some common conventions which reoccur such as layout features including the masthead is always in a bold font making it readable to the audience the font used for the masthead of Empire and Total Film are very similar. Fangoria breaks this convention as it uses a stylistic font where the “F” and “A” resemble the shape of fangs a piece of iconography of the vampire genre moreover it emphasises the genre of film the magazine predominately promotes horror. Moreover each issue features a barcode, a date, and a price.
The layout of text varies from issue to issue. Within the special issues of Empire the text is minimal and the text is very minimal. Such as the ‘Hobbit’ issue of empire there is just one sell line promoting the film and a single strapline advertising that there are ‘5 covers rule them all!’, The image is the most important part of the cover as film fans will be collecting it for the main image therefore the image is striking and shows key iconography of the lord of the rings trilogy through the mise en scene used in the image such as the background setting of the natural snowy mountains and the appearance of the character is typical characters commonly have unkempt beards and hair and have costumes that show they are part of a battle reflecting that the film belongs to the action genre.
The second special edition cover of Empire is celebrating ‘The 500 greatest movies of all time’ this is reflected in the strapline. Again the text is kept minimal there is only one sell line and a puff featured. The main image is of main character ‘Johnny’ from the shining. Fans of the film and general fans of the horror genre will recognise the image of Johnny as a still from the film this is an iconic scene from the film where Johnny hammers down the door with the axe and says the line ‘Hears Johnny’.
Within all the magazine covers the actors are presented as their characters, as the audience are buying the magazine to read about the film and the actors role within the film, therefore the audience find it easy to identify with the actor as their character. In contrast to perhaps a lifestyle magazine who would present the actor as themselves as their audience are identifying with the actor as a person.
In each of the main images used within the covers the images have been photo shopped and often spfx makeup has been used, such as in the total film cover Megan Fox has fake blood on her hand to indicate that ‘Jennifer’s Body’ is from the Slasher genre. Similarly in the issue of Empire with Daniel Radcliffe as Harry Potter spfx makeup is used to create a scared face pouring with blood showing that perhaps the latest film has a darker undertone in contrast to milder early Harry Potters the first edition Harry Potter and the philosophers stone is rated a PG in contrast the sixth edition of Harry Potter being advertised Harry Potter and the half-blood prince is rated 12A reflecting the darker theme of content.
Each magazine sticks to a common colour scheme of black white grey and red, or blue cool tone colours. This reflects the genre of the film. Moreover the Empire title is always in an iconic red as the audience easily identify it associate it with the magazine.
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